Country :
United Arab Emirates
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Town :
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Availability :
Full time

Job description

Job Description

Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core. Digital luxury positioning and intensive focus on design innovation, quality and heritage icons ensure continued brand purity and relevance globally across genders and generations. Burberry believes that in order to be a great brand it must also be a great company and constantly leverages the energy of its compassionate and creative thinking culture to continually innovate and drive the brand forward. Headquartered in London, Burberry is a design, marketing and retail led business with a global reputation for innovative product design, digital marketing initiatives and dynamic retail strategies.
The Buyer will act as the product and Middle East & India store expert increasing conversion & driving productivity ensuring the right product at the right place at the right time. This individual will partner cross functionally to drive and achieve mainline & outlet financial targets, accumulate widespread local customer intelligence and anticipate new trends in Middle East & India to later use these to craft and influence regional product assortments.

Influence category product assortment & flow by providing Middle East & India local and tourist customer product feedback to Central buying and summarise these into hindsight ahead of seasonal design brief.

Conduct regular and in depth competitor analysis, sharing findings with wider EMEIA buying and Central buying teams and identifying new commercial product opportunities & trends.

Produce seasonal Middle East & India sales analysis to determine seasonal strategy and ranging and ranking decisions during market buy selection.

Partner with Merchandising Manager and EMEIA buying team during market buy selection to define and rank local assortment based on regional needs (local customer, tourist penetration, climate and store productivity profile) while protecting EMEIA regional strategies.

Provide recommendation to EMEIA Planning team for quantifying local volume key drivers and work with Allocation to define initial launch units.

Prepare and present market sign off material to regional partners and stakeholders.

Review market selection prior to floorset launch and reflect any changes in store layout or customer profile.

Co-drive with VM team the execution of VM standards in stores & co-operate on Middle East & India regional alternatives to maximise trade opportunities.

Prepare and analyse weekly, monthly, quarterly and annual sales reports, collaborating with District Managers and visiting stores for qualitative product feedback.

React to in season trade proposing top up s or early de-list, monitoring stock management with Allocations and defining Retail/ VM actions to drive trade in underperforming product categories.

Anticipate and maximise trade around key calendar events of Eid al Fitr, Eid al Adha and others.

Work closely with Retail team cascading product knowledge and priorities to stores to best serve the customer and execute local strategy.

Work effectively as a member of the cross-functional department (buying, Planning, Allocation, VM, Retail).

Spend time in both home and regional markets observing consumer landscape and street trends as well as undertaking cultural activities including exhibitions.

Minimum 3-5 years Merchandising / Buying experience

In-depth knowledge of luxury fashion industry, trends & competitor landscape

Commercial Retail mindset

Advanced working knowledge of Excel

Strong attention to detail and analytical mind-set

Ability to multi-task, prioritise and meet deadlines under pressure

Middle East & India market knowledge and experience preferred
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
Posting Notes: Utd.Arab Emir. || Not Applicable || Dubai || Merchandising || Merchandising || n/a ||