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Digital Marketing Analyst

Country : United Arab Emirates United Arab Emirates

Region : Dubaï

Town : DUBAI

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description


Digital Marketing Analyst

Dubai, United Arab Emirates

General & Admin



About Us

As a leader in luxury retail in the Middle East, Al Tayer Group\'s retail division, Al Tayer Insignia, hosts a portfolio of some of the world\'s best luxury brands in the fashion, jewellery, home and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols and Armani to name just a few!

About The Role

This role is responsible to maintain and optimize Paid Media performance campaigns across all ecommerce and Omni domains

What You\'ll Be Doing

Plan, execute and optimize digital marketing campaigns to maximize campaign effectiveness

Strategize and amend plan in order to support brands & brief creative team accordingly

Working with various stakeholders (both internally & externally), you will launch campaigns & optimize accordingly to get the best results for brands according to set objectives.

Analise and present findings from campaigns to the business to facilitate decision making processes

Supports the function to explore ways of improving existing digital marketing techniques to enhance operational efficiency

Coordinate with agency to optimize paid campaigns, across an array of digital marketing platforms including but not limited to, Facebook, Snapchat, Tiktok, retargeting platforms & Google.

Report brand & present campaign analysis to marketing & procurement team based on KPI\'s (CIR, CPC, , CPI, CAC, etc.)

Budget tracking and monitoring to ensure peak trading periods are well planned & best results are generated

Advise on optimization / bidding / competitive strategies across all platforms

Share paid media knowledge with best practices

Good understanding of affiliate marketing & influencers

Hands on experience on paid channels & retargeting FB, SC, Google, Criteo, RTB House, etc.

High quality presentation abilities

Strategizing, Planning & Executing campaigns across multiple platforms and conduct daily performance analysis

Providing recommendations for performance improvement and monitoring monthly targets to adjust campaigns as needed to achieve objectives

Driving App Installs and App Re-Engagement through Google, FB and other paid Social campaigns

MMP & Google Analytics 360 tool to use in improving the campaigns performance.

Using the smart features of Smartly / Vidtech / Stitcherads Tool to optimize the paid social Campaigns.

Conduct analysis on all campaigns & brands across all platforms and optimize to get the best results.

Report on progress against goals and other relevant metrics to Liner manager & HOD

Implementing and continually testing new creative messaging, landing pages, campaigns and marketing tools

Assist creative team with best practices to design communication for performance marketing channels

Excellent analytical and critical thinking skills, combined with strong verbal and written communication skills to ensure all requests from other business units are clear and objectives set make business sense.

Demonstrated ability to work effectively with cross-functional partners in a collaborative environment

Demonstrated ability to influence senior stakeholders throughout the organization, both technical and non-technical

Develop strong replenishment and allocations capability, promoting a culture of inclusivity, empowerment and accountability.

Defines performance goals at the start of the year in discussion with the reporting manager and ensures that the goals are achieved during the course of the year

Takes ownership of his/her own learning agenda by identifying development needs in consultation with the manager and agreeing on the individual development plan which goes beyond just training and development

Keeps abreast of professional developments, new techniques and current issues through continued education and professional growth

About You

Education/Certification and Continued Education

Preferably but not required: A degree in a quantitative field such as Marketing, Information Technology, Computer Science, Business Administration, or any other related field

Years of Experience

3+ years of experience in a Digital Marketing role with a solid understanding of the fast fashion industry

Knowledge and Skills

Proven success in Performance Digital Marketing

Expertise in A/B and other testing methods

Executional experience with FB ads manager, Google Ads and knowledge of affiliate marketing & retargeting

Enhanced knowledge of web analytics and App (MMP) Platforms, including deployment of tracking codes

Good time-management skills

Strong analytical skills to find trends and optimization opportunities from performance data


English & Preferably Bilingual (Arabic + English)

Preferred Additional Requirements

Certifications across META & Google advertising

Adobe illustrator

Highly proficient in Google Analytics