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Marketing Director

Country : United Arab Emirates United Arab Emirates

Region : Dubaï

Town : DUBAI

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description


The role of the Marketing Director has responsibility for growing market share and brand awareness across the whole of MEASAT region. They will lead the multi-functional marketing team (product & trade marketing, PR/Influencer marketing, visual merchandising, artistry/education) to achieve this.

The role requires building collaborative partnerships with internal and external partners, including the Huda Beauty HQ Marketing Team based in Dubai, ensuring alignment between the regional and global brand strategies.

· Strategy: devise the regional marketing strategy based on the global strategy and elaborate concrete action plans across all marketing functions with regards to distribution, product launch support plans, pricing, etc.

· Team management: frame, provide guidance and follow up all marketing functions (product & trade marketing, PR/Influencer marketing, visual merchandising, artistry/education) which report directly into the Marketing Director

· PR & Influencers: drive MEASAT strategy to maximize brand visibility through PR and influencer marketing, based on the global strategy and considering all MEASAT specificities. Work with PR & influencer team on concrete action plan. Track closely ROI to adjust strategy to rapidly changing landscape.

· Education: frame and guide the education team to deliver meaningful product education to our own brand BA's in stores as well as education teams and BA's at our retail partners.

· Media: elaborate and execute media plans for key launches and bestseller products

· Forecasting: optimize newness forecasting by providing detailed insight and forecasting benchmarks via knowledge of retail performance, past product performance, NPD data, competitor ranking and consumer insights.

· Visual Merchandising: frame and guide the Visual Merchandising team in the development and implementation of local initiatives such as new counter design, counter updates for launches or any retailers' animation sites, window displays, counter decoration, display units, etc.

· Trade: understand trade customers' requirements to maximize brand inclusion in their activities, and work with commercial team to ensure that exclusives and promotional offers are in place to drive sales at key trading periods.

· Analysis: continuously keep track and analyze the ROI on local initiatives and launches and build following decisions according to insights to grow the business.

· Collaborate closely with the Global Marketing team (based in Dubai) and feedback local product, consumer and competitive insights in order to aid global product and campaign development.

· Ensure consistency of brand standards across all marketing platforms

· Ensure that all launches and activities are managed within the budget and targeted to achieve measurable ROI

Fashion Jobs Marketing Manager

| | Dubai