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Senior Associate Brand Marketing Prestige d

Country : United Arab Emirates United Arab Emirates

Region : Dubaï

Town : DUBAI

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description


For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work\xc2\xae.

To keep the innovation journey going, the Group has set up \xe2\x80\x9cThe Greenhouse\xe2\x80\x9d, which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women\'s Empowerment Principles.

Senior Associate - Brand Marketing - PRESTIGE DIVISION

Within Chalhoub Group, working as a Senior Associate in Brand Marketing, you will be responsible for providing professional support in a wide range of marketing activities, working closely with our brands, commercial and local market teams. You will also be responsible for interpreting, adapting, and planning brand marketing plans, keeping in mind the brand standards, market & consumer needs, as well as our yearly marketing budget. Your role is within the strategic team, for our regional brands in the GCC, and within the PRESTIGE division, which handles brands such as: Fragrances, Lifestyle and Makeup. This role will be focused on Make up, handling Nars and Pat McGrath brands.

What you\'ll be doing:

  • Building marketing plans/calendar for the brand in the different markets, retail stores and retail chains
  • Building launch plans for any new launches provided by the brand
  • Build, maintain and update a good CRM database with the help of the local markets, and work on dedicated and targeted marketing communication for this database
  • Demonstrate creativity in coming up with marketing activities that are new and targeted to our market
  • Coordinate with advertising and PR agencies on the media and marketing plans
  • Follow up closely and on a day to day basis with our local teams in order to ensure that the marketing and trade activities are being done as per brand standards and agreed strategy
  • Build a marketing plan per market and per retail store in accordance with the budget given
  • Work closely with the VM team to ensure that the campaigns are out on time in the retail stores, and as per brand standards
  • Focus on our retail stores in the region in order to ensure growth and positive store profit
  • Work closely with the brand trainer & local teams to ensure that our frontliners are up to brand standards & knowledgeable about all launches and activities
  • Work on tailor-made & targeted retail marketing activities to: raise awareness, drive traffic, convert & acquire data
  • Collaborate with the local teams to drive a KOPIS based plan to support / boost performance of stores
  • Channel all brand information, strategy and goals to the different stakeholders
  • Maintain the marketing budget and monitor the sellout in order to determine under or over spends
  • Maintain an open line of communication as well as a good partnership with our stakeholders: Brands, local markets, retail teams and frontliners
  • Assist the brand manager with presentations & discussions with our key regional retailers, in regards to brand launches, locations & activations
  • Work on monthly activity reports and results to present to the brands
  • Prepare monthly expense reports to share with the brand management team
What you\'ll need to succeed

  • 360 marketing knowledge in the GCC region
  • Retail & distribution knowledge is essential
  • Arabic speaking is preferred
  • Make up/beauty experience is essential
  • Commercial understanding, reporting, budgeting, etc
  • Driving results through marketing activities, in line with overall brand strategy
  • Working with key KPIs in mind when it comes to all the marketing activities
  • Working towards positive ROI
  • Customer centric
  • Retail driven
  • Commercial Acumen
What we can offer you

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

We Invite All Applicants to Apply

It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.

Chalhoub Group