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Social Media Executive

Country : United Arab Emirates United Arab Emirates

Region : Dubaï

Town : DUBAI

Category : Communication

Contract type : Permanent

Availability : Full time

Job description

Description

MARKETING \xc2\xb7 DUBAI

Social Media Executive - L\'Occitane

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work\xc2\xae.

To keep the innovation journey going, the Group has set up \xe2\x80\x9cThe Greenhouse\xe2\x80\x9d, which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women\'s Empowerment Principles.

What you\'ll be doing

Our Social Media Executive is responsible for implementing social media marketing for the brands.

Assist the Digital Marketing Manager in the development of the yearly digital marketing strategy; agree on action plans, and initiatives and finalise the yearly campaigns calendar (in line with the Global calendar)

Create effective social media content (copy and visual content) following the market\'s latest trends that are relevant to the brand\'s marketing activities.

Using social media marketing tools to create and maintain the brand image.

Interact with customers via the brand\'s social media accounts.

Setting key performance indicators (KPIs) for social media content performance, such as targets for a certain number of shares or likes and measuring a campaign\'s performance against the KPIs.

Measure and report the performance of all social media content, analyse data to optimize the digital strategy, identify opportunities and conduct tests across all channels.

Monitor the brand\'s online reputation & awareness through social listening tools.

What you\'ll need to succeed

A University Degree in Marketing or any relevant field/ Master\'s degree in Digital Marketing is a plus

Collaborative mentality

Copywriting skills in Arabic and English - Arabic speaking is essential.

Strong background in social media content creation is essential.

Experience in using social media management tools such as TikTok, Instagram, YouTube

Knowing key beauty trends and understanding the social media landscape

What we can offer you

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

We Invite All Applicants to Apply

It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.

Department

MARKETING

Locations

Dubai

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